The grocery items where Asda is cheaper per unit than any other supermarket in the UK we track — standout deals, not in-store markdowns.
As of 9 Oct 2026, Asda beats every rival store in the UK on 78 grocery items — the standout is Richmond Thick Pork Sausage, 52% cheaper per kg than Sainsbury's.
Prices updated 9 Oct 2026
How much cheaper than the next-cheapest store
How long it held a higher price before dropping
78 specials 25% or more cheaper than the next-cheapest store

Childs Farm Fragrance Free Baby Wash
£2.00 total · 73% cheaper per L than Sainsbury's (£150.00/L)
Other retailers · per L

Rubicon Sparkling Mango Soft Drink
£2.04 total · 63% cheaper per L than Tesco (£2.73/L)
Other retailers · per L
Arla Skyr Natural Icelandic Style Yogurt
£1.00 total · 60% cheaper per kg than Tesco (£5.56/kg)
Other retailers · per kg

Lu Le Petit Cookie with Chunky Rich Chocolate Chips
£1.00 total · 56% cheaper per kg than Sainsbury's (£12.23/kg)
Other retailers · per kg
IRN-BRU ZERO Sugar Soft Drink
£3.00 total · 56% cheaper per L than Tesco (£2.58/L)
Other retailers · per L

Richmond Thick Pork Sausage
£1.10 total · 52% cheaper per kg than Sainsbury's (£5.61/kg)
Was £2.17 for 3 months
Other retailers · per kg

Cathedral City High Protein Half Fat Mature Cheddar Cheese Mini Blocks
£1.00 total · 52% cheaper per kg than Sainsbury's (£17.50/kg)
Other retailers · per kg
JUST ESSENTIALS By ASDA Avocados
£1.29 total · 51% cheaper per ea than Sainsbury's (£0.65/ea)
Other retailers · per ea
Oral B Vitality Pro Kids Toothbrush
£25.00 total · 50% cheaper per ea than Sainsbury's (£50.00/ea)
Other retailers · per ea
Garnier Skin Active Micellar Water Rose
£5.00 total · 50% cheaper per L than Sainsbury's (£25.00/L)
Other retailers · per L
Imperial Leather Gentle Bar Soap
£2.23 total · 50% cheaper per kg than Sainsbury's (£11.11/kg)
Other retailers · per kg
OGX Coconut Milk Conditioner
£4.48 total · 47% cheaper per L than Sainsbury's (£22.08/L)
Other retailers · per L
OGX Clarifying Strength Rosemary Mint Hair Conditioner,
£4.48 total · 47% cheaper per L than Sainsbury's (£22.08/L)
Other retailers · per L

OGX Coconut Milk Shampoo
£4.48 total · 47% cheaper per L than Sainsbury's (£22.08/L)
Other retailers · per L

Heinz Cream of Chicken Soup
£3.67 total · 46% cheaper per kg than Sainsbury's (£4.25/kg)
Other retailers · per kg
JUST ESSENTIALS By ASDA Pears
£0.99 total · 46% cheaper per kg than Tesco (£3.36/kg)
Other retailers · per kg
Aveeno Baby KIDS Shampoo Oat Shea Butter
£4.00 total · 43% cheaper per L than Sainsbury's (£28.00/L)
Was £4.57 for 3 months
Other retailers · per L
Aveeno Kids Face & Body Lotion
£4.00 total · 43% cheaper per L than Sainsbury's (£46.67/L)
Other retailers · per L
Heinz Vegetable Soup
£3.67 total · 42% cheaper per kg than Tesco (£3.98/kg)
Other retailers · per kg

Frylight Olive Oil Cooking Spray
£1.60 total · 42% cheaper per L than Sainsbury's (£14.47/L)
Was £2.25 for 3 months
Other retailers · per L

Billington's Demerara Sugar
£2.00 total · 42% cheaper per kg than Sainsbury's (£3.45/kg)
Was £3.30 for 3 months
Other retailers · per kg
Quorn Takeaway Salt and Pepper Tenders
£1.75 total · 42% cheaper per kg than Sainsbury's (£12.50/kg)
Other retailers · per kg
Napolina Polpa Crushed Tomatoes
£0.75 total · 40% cheaper per kg than Sainsbury's (£3.13/kg)
Other retailers · per kg

Kingsmill 50/50 Farmhouse Bread
£1.00 total · 39% cheaper per kg than Sainsbury's (£2.06/kg)
Other retailers · per kg

Fuel10 K FUEL 10K Breakfast High Protein Banana Milk Shake Drink
£1.00 total · 38% cheaper per L than Sainsbury's (£4.85/L)
Was £1.40 for 8 days
Other retailers · per L

Anchor Salted Butter
£1.65 total · 37% cheaper per kg than Tesco (£13.00/kg)
Was £2.44 for 3 months
Other retailers · per kg
JUST ESSENTIALS By ASDA Seedless Grapes
£1.37 total · 37% cheaper per kg than Tesco (£4.38/kg)
Other retailers · per kg

Muller Light Greek Style Lemon 4 x 115g (460g)
£1.57 total · 37% cheaper per kg than Tesco (£5.44/kg)
Other retailers · per kg

Anchor Unsalted Butter
£1.65 total · 37% cheaper per kg than Sainsbury's (£13.00/kg)
Was £2.44 for 3 months
Other retailers · per kg
Johnson's Baby Oil
£2.70 total · 36% cheaper per L than Sainsbury's (£8.50/L)
Other retailers · per L

Gourmet Chicken Mousse Cat Food
£2.00 total · 36% cheaper per kg than Sainsbury's (£13.60/kg)
Other retailers · per kg

Gourmet Revelations Tuna Mousse Cat Food
£2.00 total · 36% cheaper per kg than Sainsbury's (£13.60/kg)
Other retailers · per kg

Garnier Rose Water Toner
£2.25 total · 36% cheaper per L than Sainsbury's (£17.50/L)
Other retailers · per L
Aveeno Baby Kids Conditioner Oat Shea Butter
£4.57 total · 35% cheaper per L than Sainsbury's (£28.00/L)
Other retailers · per L

Fullgreen Riced Cauliflower Broccoli
£1.40 total · 35% cheaper per kg than Sainsbury's (£10.75/kg)
Other retailers · per kg

Muller Corner Toffee Yogurt with Chocolate Hoops
£0.62 total · 35% cheaper per kg than Sainsbury's (£7.66/kg)
Other retailers · per kg

Muller Light Fat Free Vanilla Yogurt with Chocolate Sprinkles
£0.62 total · 35% cheaper per kg than Sainsbury's (£5.94/kg)
Other retailers · per kg
Muller Corner Yogurt
£0.62 total · 35% cheaper per kg than Sainsbury's (£7.66/kg)
Other retailers · per kg
Napolina Tomato Puree
£1.20 total · 34% cheaper per kg than Tesco (£9.16/kg)
Other retailers · per kg

Veet Men Chest & Body Hair Removal Cream
£5.69 total · 34% cheaper per L than Sainsbury's (£43.00/L)
Other retailers · per L
Childs Farm OatDerma Body Moisturiser
£5.00 total · 33% cheaper per L than Sainsbury's (£37.50/L)
Other retailers · per L
Billington's Light Brown Soft Natural Unrefined Cane Sugar
£1.50 total · 33% cheaper per kg than Sainsbury's (£4.50/kg)
Other retailers · per kg
Flora Plant Butter Spreadable Alternative
£1.50 total · 33% cheaper per kg than Sainsbury's (£5.63/kg)
Other retailers · per kg
Jordans Crunchy Oat Fruit & Nut Granola Breakfast Cereal
£2.50 total · 33% cheaper per kg than Sainsbury's (£5.00/kg)
Was £3.75 for 8 days
Other retailers · per kg

Pukka Pies Veggie Leek & Potato Pie
£1.67 total · 33% cheaper per kg than Sainsbury's (£11.74/kg)
Other retailers · per kg

Quorn Vegetarian Cheese & Broccoli Escalope
£1.97 total · 33% cheaper per kg than Sainsbury's (£12.29/kg)
Was £2.70 for 8 days
Other retailers · per kg

Jordans Crunchy Oat Granola Tropical Fruits
£2.50 total · 33% cheaper per kg than Sainsbury's (£5.00/kg)
Was £3.75 for 3 months
Other retailers · per kg

Utterly Butterly Lightly Spread
£1.00 total · 33% cheaper per kg than Sainsbury's (£3.00/kg)
Other retailers · per kg

Jordans Raisin & Almond Crunchy Oat Granola
£2.50 total · 33% cheaper per kg than Sainsbury's (£5.00/kg)
Was £3.75 for 3 months
Other retailers · per kg

Utterly Butterly Spread Alternative to Butter
£1.00 total · 33% cheaper per kg than Sainsbury's (£3.00/kg)
Other retailers · per kg
Aspall Apple Cyder Vinegar
£1.48 total · 33% cheaper per L than Sainsbury's (£6.29/L)
Was £1.85 for 8 days
Other retailers · per L

Pukka Pies Chicken & Mushroom Pie
£1.67 total · 33% cheaper per kg than Sainsbury's (£11.79/kg)
Other retailers · per kg

Border Biscuits Dark Chocolate Raspberry
£1.50 total · 33% cheaper per kg than Tesco (£15.00/kg)
Other retailers · per kg

Alpro Barista Almond Drink
£1.60 total · 32% cheaper per L than Tesco (£2.35/L)
Other retailers · per L
JUST ESSENTIALS By ASDA Red Onions
£0.65 total · 32% cheaper per kg than Tesco (£0.95/kg)
Other retailers · per kg

Lucozade Multipack
£4.57 total · 32% cheaper per L than Sainsbury's (£2.20/L)
Other retailers · per L

Silver Spoon Caster Sugar
£1.56 total · 31% cheaper per kg than Sainsbury's (£2.25/kg)
Was £2.24 for 3 months
Other retailers · per kg
Kellogg's Krave Milk Chocolate Breakfast Cereal
£3.00 total · 31% cheaper per kg than Sainsbury's (£5.80/kg)
Other retailers · per kg
Asda Cool & Crunchy Cucumber Portion
£0.68 total · 31% cheaper per ea than Sainsbury's (£0.99/ea)
Other retailers · per ea
Merchant Gourmet Tomatoey French Lentils
£1.50 total · 30% cheaper per kg than Sainsbury's (£8.60/kg)
Was £2.05 for 3 months
Other retailers · per kg

Knorr Beef Stock Pot
£2.25 total · 30% cheaper per kg than Sainsbury's (£14.29/kg)
Other retailers · per kg

Knorr Rich Beef Stock Pot
£2.25 total · 30% cheaper per kg than Tesco (£14.29/kg)
Other retailers · per kg

Alpro Almond No Sugar Drink
£1.60 total · 30% cheaper per L than Tesco (£2.30/L)
Other retailers · per L
Aquafresh Kids Big Teeth Toothpaste
£1.53 total · 30% cheaper per L than Sainsbury's (£29.33/L)
Other retailers · per L
Nala's Baby Vanilla Cloud Body Wash & Shampoo
£4.00 total · 30% cheaper per L than Sainsbury's (£28.75/L)
Other retailers · per L

Merchant Gourmet Grains
£1.50 total · 30% cheaper per kg than Sainsbury's (£8.60/kg)
Was £2.05 for 3 months
Other retailers · per kg

Vitalite Spreadable Dairy Free Butter Alternative
£1.40 total · 30% cheaper per kg than Sainsbury's (£4.00/kg)
Other retailers · per kg

Onken Cherry Yogurt
£1.50 total · 30% cheaper per kg than Tesco (£4.78/kg)
Other retailers · per kg

Nala's Baby Vanilla Cloud Nighttime Oil
£4.00 total · 30% cheaper per L than Sainsbury's (£28.75/L)
Other retailers · per L

Billington's Natural Golden Caster Unrefined Cane Sugar
£2.00 total · 30% cheaper per kg than Sainsbury's (£2.85/kg)
Was £2.85 for 8 days
Other retailers · per kg

Onken 0% Fat Vanilla Yogurt
£1.50 total · 30% cheaper per kg than Tesco (£4.78/kg)
Other retailers · per kg
Napolina Chopped Tomatoes in Tomato Juice
£0.75 total · 29% cheaper per kg than Sainsbury's (£2.63/kg)
Other retailers · per kg

Crosse & Blackwell Spicy Parsnip Carrot Soup
£1.00 total · 29% cheaper per kg than Tesco (£3.50/kg)
Other retailers · per kg

Hellmann's Light Mayonnaise
£3.00 total · 29% cheaper per kg than Sainsbury's (£5.63/kg)
Was £3.90 for 7 days
Other retailers · per kg

Crosse & Blackwell Winter Vegetable Soup
£1.00 total · 29% cheaper per kg than Tesco (£3.50/kg)
Was £1.40 for 7 days
Other retailers · per kg
Aveeno Baby Nappy Cream
£4.97 total · 29% cheaper per L than Sainsbury's (£70.00/L)
Other retailers · per L

Gourmet Meaty Variety Cat Food
£1.78 total · 29% cheaper per kg than Sainsbury's (£8.33/kg)
Other retailers · per kg
Beyond Asda's standouts
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